Guinness Nigeria. Plc has said it was working towards ensuring that 75 percent of its newly launched Malta Guinness Herbs was sourced locally.
Managing Director of Guinness, Peter Ndegwa, while speaking on Tuesday in Enugu during the launch of the latest brand, ‘Malta Guinness Herbs Lite’, added that “at present 55 percent of our raw materials are sourced locally.”
“Currently, 55 percent of our raw materials are sourced locally but our commitment is to increase it to 75 percent by 2019.
“Innovation is very important and we are always looking for choice and value for our consumers,”
Ndegwa said that the company will continue to invest in its areas of growth in the country to bring hope to job seekers.
He said that though the Nigerian economy was going through turbulent times, “but it is tempting to continue to invest.
Ndegwa said that the company would only invest in a business that would survive the future.
“Our brands have been here for 66 years and we will continue to invest and innovate in years to come. Guinness malt drink has been here for 25 years and it is the oldest,” he said.
He said that Guinness was working towards ensuring that 75 per cent of the contents of its products were sourced locally, adding that such would promote industrialization and agriculture in the country.
Unveiling the product, the Director of Innovation, Mrs. Jody Ike said the Malta Guinness Herbs Lite was for a segment of people that would prefer low sugar intake.
Ike said that with 8grms of sugar, the product was the only lite sugar malt product in the country, adding that the product complied with quality assurance specifications.
“This product has a classic taste and would offer consumers more choice. It is a brand in the malt family and we are offering our consumers at an affordable price,” Ike said.