The second Bloomberg ‘Africa Business Media Innovators’ (ABMI) forum on Tuesday in Naivasha, Kenya, x-rayed the modalities for enhancing investments inflow to Africa.

The forum assembled media, technology and business influencers from 11 countries, including nine African nations. These entrepreneurs explored the role business and financial journalism plays in bringing accountability, transparency and investment to African economies.

Bloomberg also launched Bloomberg.com/Africa, a regional edition of Bloomberg’s leading digital destination designed to serve growing audience of business and financial professionals across the continent. Bloomberg Media CEO Justin Smith unveiled the new edition.

Bloomberg.com/Africa will combine the resources of Bloomberg’s more than 100-strong editorial team across seven bureaus in Africa, as well as Bloomberg’s global team of more than 2,600 reporters and analysts. It is the latest in a series of regionally-focused editorial platforms built to serve the growing audience of business and financial consumers seeking stories on global markets told through a local lens.

Bloomberg continue to accelerate its global expansion in 2016. The assured on leveraging its multi-platform distribution, strong global brand, technological assets and editorial resources around the world to grow aggressively in 2017. In 2016, Bloomberg Media’s total revenue year-to-date through September is up +8 per cent compared to the same time period last year.

The Bloomberg growth also impacts positively on economic advancement of the African continent through sustained increasing investment inflows.

 

Speaking at ABMI 2016 in Kenya, Smith said: “Our mission is to build the leading multi-platform global business and financial media company and delivering more relevant stories to our global audiences via localized platforms is central to our strategy”

He said that last year, Bloomberg launched regional sites in Europe, Asia and the Middle East, re-launched its Japanese language website and entered into an ambitious multi-platform partnership in India. “We are excited to now expand our reach across Africa’s vibrant and growing economies.” Smith said.

“Africa is playing an increasingly significant role in the global economy,” said Antony Sguazzin, Managing Editor Bloomberg, Sub-Saharan Africa. “With the launch of this dedicated regional digital platform, we are establishing a home to showcase the best of Bloomberg’s rich content on the people, companies, politics and economies shaping the continent.”

Sguazzin said that Bloomberg.com/Africa will be powered by Javelin, Bloomberg Digital’s new article and template design unveiled recently with the launch of Bloomberg Technology.

Javelin, Sguazzin said, provides a significantly improved user experience, reducing page load time, which is critical in delivering a faster mobile experience for a largely mobile-driven African audience. Bloomberg.com has seen impressive growth in the region in mobile – in the last three months, the site has seen +23% growth in mobile unique visitors compared to the same period last year.

He revealed that the best of the new edition’s content will be fed to a dedicated Africa Twitter handle @BBGAfrica. Bloomberg will continue to explore the addition of Africa-specific products to expand its reach to this important growing economy, and where appropriate, seek partners to help scale Bloomberg’s reach across the continent.

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