CHINI Productions, the organisers of the Pitcher Awards and the Cannes Lions Official Festival representative in Nigeria have announced Yomi Badejo- Okusanya, MD/CEO, CMC Connect as the jury president for the Channel category of the Pitcher Awards 2018, part of the Creativity Week.
This follows the announcement of Lanre Adisa, MD/CCO Noah’s Ark as the jury president for the Heritage category. Yomi and members of his team in the Channel Jury will judge entries for Use of Media, Use of Data, Use of Insights and Strategy, PR and Reputation Management as well as Integrated Campaigns.
The pitcher award is set to celebrate the best of the best ideas in tech and marketing communications from West and Central Africa. Entries are currently open in their website. One more jury president is expected to be announced soon to join Lanre Adisa and Yomi Badejo- Okusanya as Jury President for the Innovation category of the Pitcher Awards.
The Innovation Jury will judge Social Media, Websites, Microsites and Web Services, Apps, Games, Messaging as well as Devices and Novel ideas. Special awards will include Agency of the Year, Advertiser of the Year, Young Pitcher Award and Best Original Work in French. Also expected to be announced soon are the Academy Deans for Young Professionals Academy and Future Creative Leaders Academy.
The 3 Pitcher Awards jury presidents and the 2 academy deans make up the Creativity Week leadership committee and will preside over judging for competitions and awards. Nnamdi Ndu, Managing Director of CHINI Productions and Cannes Lions representative in Nigeria, explains that “as organizers we never get involved with actual judging. Our role is to provide organizational and administrative framework that allows the best materials to emerge.”