HP Inc. raised the bar for premium PC experience with the debut of its new HP Spectre – one of the world’s thinnest laptop. The laptop was unveiled at a recent exclusive event in Lagos where it introduced a new dimension to HP design technology. The Spectre’s design was an eye-catcher, drawing interest with its high gloss copper accents – proof that PCs can be an expression of style thanks to magical and luxurious technology.

Mrs Ify Afe, Nigeria Managing Director, HP Inc believes the HP Spectre is the perfect illustration of how the company not only reacts to trends, but also embraces change. “A large part of our business philosophy is to reinvent who we are, what our customers want, how we can provide that and – uniquely – how we anticipate that. We aspire to create technology that makes life better for everyone, everywhere and in the HP Spectre we see innovation at its best – advanced and progressive technology that is geared to optimum productivity and a style and design that defines class,” she said.

The HP Spectre has a total weight of just 1.1kg, a width of less than 1.5cm, and the options of an Intel Core i5 model and an Intel Core i7 model. It features a superb entertainment experience with full HD 13.3” (33.8cm) diagonal edge-to-edge display and Bang &Olufsen sound. And, just a few of its luxurious looks include high gloss copper accents which reflect a hand-polished, jewelry-like finish and an innovative hidden piston hinge, creating the illusion of a hingeless design to offer an unmatched premium look and feel. Unveiled as the one of the thinnest laptop the world has ever seen. The new HP Spectre has an aluminium chassis as thin as an AAA-battery and is powered by Windows 10.

Speaking at the launch, Bunmi Bialose, Partner Channel Marketing Manager, Consumer Channel Group, Microsoft Nigeria said, “Windows 10 empowers people to do great things. In a mobile world, Windows 10 moves with you seamlessly and easily across your devices, making interacting with technology as natural as interacting with people. It’s more personal and productive. It’s safer and more secure. It’s familiar, easy to use and automatically up to date” she said.

The HP’s Regional Marketing Manager, Tolulope Lawani, stated that “Every feature on this piece was well thought-out. At the point of conceptualising the design of the new HP Spectre, care was taken to combine the best user experience with maximum performance in the masterpiece.” Speaking further he noted that “The new HP Spectre is a combination of aesthetics and functionality and I dare say ‘power’ has never been this slim.”

The new HP Spectre unveiling event included a selection of fashion pieces on display, each created taking inspiration from the Spectre laptop. The exclusive pieces were created by two of Nigerians finest designers Mai Atafo and Toju Foyeh who put together outfits that captured the essence of the luxurious laptop.


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