Companies under the stable of Nigeria’s foremost indigenous conglomerate, Dangote Group are adding colour to the ongoing Lagos International Trade Fair with an array of edible goods on display. Companies in the group offering consumer goods at the fair are Dangote Sugar Refinery, NASCON Allied Industries Plc (Dangote Salt),and Dangote Flour.
Other companies from the stable who have established a help desk at the Group stand to handle inquiries include-Dangote Cement, Dangote Rice and Dangote Refinery. A sister company, Dansa Foods is also at the Fair, offering their brand of table water, mowa.
A statement from Corporate Communications Unit of Dangote Group, said the fair has become a veritable venue for introduction of new innovations to Dangote products and that visitors to the group pavilion at both fairs will have the opportunity of buying products of these companies at reduced prices.
Dangote Flour is offering customers a wide range of products at discounted prices. Buyers are going away with several gifts as reward for purchasing Dangote Flour products. Products at the stand include-Dangote Noodles, flour for baking, wheat meals, spaghetti and macaroni.
Dangote Group is of the view that the trade fair was coming at an appropriate time, close to the last month in the year, which they say affords traders and dealers the opportunity to buy and stock their shops while end users buy for yuletide.
NASCON is offering its repackaged salt packs to customers at the trade fair. The new salt pack which is to endear the product to its teeming customers still comes in packs of 250g, 500g and 1kg. It is redesigned is to make the product more accessible and affordable for consumers and other end users.
Also, there will be free samples of the products like salt, seasoning, Tomato paste and the Dansa juice drinks for the visitors. Management of NASCON explained that Dangote Salt, seasoning and Dangote tomato paste will be offering free samples to visitors to the Dangote kitchen/restaurant which will be attached to the Dangote Stand to wet their appetite.
NASCON said the company would be giving its customers a good treat at the fair saying it has added to the richness of its products like Danq seasoning and Tomato paste and embark on an expansion of its distribution network to make the product more readily accessible to consumers.
Aside this, the statement said customers wanting to be distributor of any of the Dangote group subsidiaries would have the opportunity to be offered informed explanations by staff of the companies who would be on hand to put the customers through on how to go about it.