In its determination to transform no less than 63 lucky customers into instant millionaires, Fidelity Bank Plc, has again created another set of seven millionaires through its exhilarating consumer promotion, ‘Fidelity Get Alert in Millions Savings promo.’



The new millionaires emerged during the 3rd Draw/1st Quarterly Draw of the ongoing Fidelity Get Alert in Millions Savings promo held at its corporate Head Office in Lagos on Thursday.




One of the luck millionaires, Salman Umar Musa, was very surprised and at the same time exited as he emerged the star prize winner of N5 million in the third monthly draw of the ongoing promotion.



There was such an outpouring of emotions as Musa could hardly believe his ears when Executive Director, Shared Services & Product, Chijioke Ugochukwu delivered the delightful news to him via a phone call.



According to the bank, the Fidelity Get Alert in Millions Savings promo is designed to raise awareness on the need for Nigerians to acquire the savings culture, “It is a clear demonstration of our steadfast commitment to support initiatives that enrich the lives of our loyal customers even in times of economic uncertainties,” Ugochukwu added.



According to a recent statement from the bank, a total of 19 customers emerged winners in the quarterly/third monthly draw, seven lucky customers smiled home with cash wins worth N15 million, while 12 others were pronounced winners of consolation prizes such as refrigerators and generating sets.



For transparency and credibility, the draws were conducted under the close supervision of representatives of the National Lottery Regulatory Commission (NLRC) and the Consumer Protection Council (CPC).


Meanwhile, the lender at the second draw of the promo disclosed that its customer base has grown in excess of 2 million since it commenced its on-going customer loyalty scheme, Get Alert in Million Promo’.


Ugochukwu stated that the promo has proven to be one of the most successful in the series of promos the bank has conducted in the last nine years, saying that the bank hoped to open additional 500,000 new accounts by the time the promo comes to an end. Six customers of the bank drawn from the six geographical zones went home with the sum of N8 million, while another 12 were rewarded with consolation prizes.


The prize presentation took place simultaneously across the six geographical zones in the country.

She said that the bank decided to give out cash to help its customers cushion the effect of the economic recession. “Fidelity Bank is committed to giving our customers better value; we don’t want to repeat an old theme. Savings is a culture which people develop over time.


In more advanced countries, it is easier due the power of high par-capita income, but in less developed economies like Nigeria, the regulator, which is the Central Bank of Nigeria, CBN, tries to promote the financial inclusion strategy and savings strategy, which the banking institutions are trying to key into.


This promo is Fidelity Bank’s way of raising that awareness about the importance of savings in the life of every single person.


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