In an effort geared towards boosting the nutritional health of Nigerians, Dangote Flour Mills on Monday unveiled Semolina and Whole Wheatmeal to the Nigerian market.
According to the Group Head, Corporate Communication, Mr Anthony Chiejina, the products were the result of the company’s commitment to improving the fortification of its products and to put tasty and nutritious meals on the tables of Nigerians.
Also speaking, Halima Aliko-Dangote, Executive Director, Dangote Flour Mills, said that the new products were fortified with micro-nutrients such as Vitamin A, Vitamin B, Niacin, Zinc, Iron, Folic acid among others, which enhance nutritional health.
“Our Dangote Wheatmeal contains 100 per cent wheat for 100 per cent nourishment which gives it the additional benefit of being rich in fibre for easy digestion,” she said.
She added that delighting consumers remained the focus of the flour miller, saying, “Everything we do starts with an understanding of the consumers and their desires.
“Here, we engage regularly with the consumers, users and potential adopters of our brands to understand and appreciate their points of view on product needs and aspirations.
“This openness has helped in getting good and invaluable feedback on product performance and improvements.”
She disclosed that the company recently invested in a dedicated semolina machine in its Apapa plant to produce 10 times its previous volumes.
According to her the products now have a longer shelf life and are available in a more complete range of pack sizes of 1kg, 5kg and 10kg.
She said the miller is currently exploring new markets and embarking on aggressive expansion strategy by investing in additional production plants and mill to meet the growing needs of consumers.


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